Why should you consider video as a major component of an online marketing campaign? Videos have many advantages when compared with other, more traditional promotional mediums. Take a look at these 7 great benefits to online promotion with videos:
1. If a picture is worth 1,000 words... : If a picture is worth 1,000 words, and video is 30 pictures per second, then what is a video worth? A well made video will hold up to the test of time and outperform dozens of individual articles or lengthy content pages. You'll find that videos have great utility across a broad spectrum of industries and can be put to use for nearly any purpose.
2. Demonstrate a function or service: There are many products, services and even ideas that simply cannot be expressed adequately through words and images alone. If you really want to sell somebody on your idea, you need to let them see what it really is and how it really functions.
3. Entertain your audience: If you can find a way to entertain your audience then chances are that you will be remembered by them. The truth is that it's hard to entertain on a substantial level with the written word alone. This is especially true in the dynamic online environment that exists today.
4. Give your brand a face: One of the biggest problems with most Internet marketing efforts is that products, services and companies come off as being faceless. Sometimes it's hard to even tell that an actual person somewhere else in the world was behind the bland and nondescript Web site that represents them. Using promotional videos can give you a leg up on the competition by giving your brand a face and by making your company and product "real". It will directly lead to more prospects, conversions and sales.
5. Capitalize on short attention spans: When surfing the web, users tend to scan as opposed to read, and people are immediately turned off by anything that seems boring or time consuming. Knowing this, you can capitalize on those short attention spans by using quick, captivating videos to deliver the same message that would otherwise take a lengthy article or Web page. Meet people on their level and you'll see far improved results.
6. Reach a new market: When you dive into the world of online promotional videos you will be able to reach an entirely new market. Videos are especially important if you're trying to reach out to a younger or more technologically savvy audience that wouldn't otherwise find your Web site or see what you have to offer.
7. Accelerate brand awareness: How many times did you have to hear a Maxwell House coffee radio ad or see a print ad before you immediately recognized the "Good to the last drop" slogan or were able to repeat it? Chances are somewhere between 3 to 9 times. This is what's known as creating awareness. Targeting more senses accelerates the learning process and enhances memory retention. The chart below illustrates why video accomplishes brand awareness faster than any other medium.
As you can see there are many benefits to using online promotional videos for your Web site and for your individual products and services.
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