Television is the most powerful advertising available.
- The average household watches at least 8 hours of television a day.
- Consumers will spend 50% more time with TV than they will with radio, and ten times more than they will reading the newspaper or surfing the Internet.
- 82% of Americans say TV is the most influential advertising media available.
RainMaker can walk you through television advertising one step at a time. There are several parts to building a television campaign that you should know:
The Right Medium for the Right Business
Television works best for businesses that want to build a long-term solution and is, by its nature, a long-term strategy. Think about this for a moment … how many times did you have to see a Maxwell House coffee ad before you immediately recognized the “Good to the last drop” slogan or were able to repeat it? Chances are somewhere between 3 to 9 times. This is what's known as creating awareness.
Test after test has shown that this 3-to-9-view threshold is the point when viewers become aware of your product, service, or brand. The longer you run your ad, the greater number of people will remember your brand and become your customers. Increasing awareness also helps reinforce your brand with your existing customers, reminding them of your business, and keeping you in mind for their next purchase.
Creating The Right Ad
TV is a powerful strategy for a special event or promotion, and can drive a lot of customers through your door for a one-time sale. This type of advertising can use a significantly smaller budget, as long as you carefully target the neighborhood you want to reach. RainMaker can help you determine the right type of ad, the right demographics, and the right neighborhoods to match your business goals and budget.
Learn more about creating the right advertisement, benefiting from demographics, and targeting your prospects and customers.
Contact RainMaker for a free consultation, and let’s get started bringing your brand into the living rooms of your target market with the power of television.
TV commercial production services for the greater Houston, Texas area.